IMCD Spain enters partnership with DSM for its range of coating resins
ROTTERDAM, The Netherlands (4 September, 2012) – IMCD Spain announced that it has entered into an agreement with DSM for the distribution of its coating resins products for Spain. IMCD will distribute DSM’s range of coating resins exclusively in the architectural coatings, industrial coatings, graphic arts and adhesives industries.
For DSM this is very much in line with their new strategic direction as announced in 2011, whereby DSM is sharpening its focus on its core coating resins markets. Expanding and strengthening its distribution channels in certain regions is one way of achieving this. DSM has stringent benchmarking criteria for potential distributors as they want to ensure the best possible support to all their customers. Synergy in portfolio offering, technical skills of the staff, and business models are all rated by this system.
Bram Beekman, IMCD European Product Manager, comments: “We are excited about this reinforcement of our partnership with DSM. It has completed our resin portfolio in Spain and will strengthen our relationship with the existing customers. On the other hand, we have been able to provide a total business simplification for DSM.”
"DSM Coating Resins is pleased to further develop and penetrate the Spanish market offering our customers greater opportunities to develop world beating coating solutions," says Mark Stolzenbach, Sales Director DSM Coating Resins EMEA. "This is an excellent example of our determination to deliver a high quality and growing portfolio of specialty resins to our customers in Spain.”
The two companies already have partnerships in France, UK, Benelux, Germany and South East Europe.