Coatings & Construction

The 2021 trends commentary "Building Tomorrow" is here!

15 February 2021

Exploring the evolution of the trends that are shaping the future of coatings and construction, in 2021 and beyond. 

We work with our customers and partners to co-create high-quality and future-proof formulations. That’s why we always stay ahead of industry trends as they evolve. With our new trends commentary, we’re helping you to do the same. 

Building Tomorrow is your essential guide to the four key trends that are setting the agenda in 2021. Supported by the latest industry data, it contains advice from our Technical Experts on how to respond to trends on a formulation level, and offers regional insights from across our global markets. 

Green & Circular

The Quest for Sustainability

A Healthy Future

Clean Label & Safe Use

Smart Functionality

Adding New Features

Time for Efficiency

Making More with Less

Green and Circular – The Quest for Sustainability

Sustainability has long been a priority, but the way we strive for it is evolving. In 2021, industry professionals are recognising that sustainability is not an end goal to be achieved. Instead, it’s an ongoing journey towards a moving target, and paving the way requires a community effort. 


A Healthy Future – Clean Label & Safe Use

Tomorrow’s raw material producers, applicators and consumers will have higher expectations than ever for the solutions they choose. Formulations today must adhere to health and safety standards, be created with the needs of our environment front of mind, and even offer active health benefits.


Smart Functionality – Adding New Features

As homes and public spaces get smarter, coatings and construction professionals are facing a growing demand for high-quality products that deliver effortless functionality and accessibility. Leaders in the field are innovating to enhance the end-user experience in elegant and entertaining ways.  


Time for Efficiency – Making More with Less

Efficiency is an evergreen trend that brings everything together in the coatings and construction industry. For suppliers, manufacturers and applicators facing an increasingly competitive landscape, focusing on optimisation is a great place to start. 

Seven Technical Experts share their insights on the trends, raw materials and formulation solutions of tomorrow

Discussing what’s next for sustainability

Christiane Orset

Technical Marketing & Coatings Academy Manager


Roberta Pecchini

Technical Manager Italy 

Sharing what we need to know for a safer tomorrow

Jerome Bollard

Global Technical Director

Exploring smarter future functionalities 

Ayaz Khan

Technical Director Americas


Olaf Hetche

Technical Manager Construction

Illuminating what efficiency means, now and next

Joerg Schmitz
Technical Director EMEA

Are you ready? We’re Building Tomorrow