Now is the time for fish alternatives to take a place on the table of consumers seeking more sustainable and healthier diets
According to the Mintel report from 2019, fish alternatives are predicted to be a top global trend in the coming years. With the rise of flexitarianism as a diet and the willingness to try new plant-based products, fish alternatives will hit the market to stay.
But why are consumers switching to plant-based fish more specifically? Concerns about ethics and the environment such as overfishing, climate change, and pollution. As well as, health and wellbeing, as in meat fish can be found heavy metals, radioactivity, microplastics from pollution, diseases, parasites, and antibiotics.