The ideal fish alternative to enjoy the fresh sea taste while considering the preservation of our planet
According to the Mintel report from 2019, fish alternatives are predicted to be a top global trend in the coming years. With the rise of flexitarianism as a diet and the willingness to try new plant-based products, fish alternatives will hit the market to stay.
As consumers tend to look for products they are already familiar with, the alternative to salmon will undoubtedly be one of the most desirable innovations. After all, salmon is the first choice of consumers when looking for fish.
But why are consumers switching to plant-based fish more specifically? Concerns about ethics and the environment such as overfishing, climate change, and pollution. As well as, health and wellbeing, as in meat fish can be found heavy metals, radioactivity, microplastics from pollution, diseases, parasites, and antibiotics.