Coatings & Construction | Business Case
Introducing sustainable products to new markets
IMCD Coatings & Construction has introduced a bio-based
paint formulation to a new market, by actively looking for
companies that would benefit from our expertise.
Through our Polish network, IMCD Coatings & Construction came into
contact with a company importing bio-based paint under its brand name
and convinced it to switch to in-house production. Since the company
lacked laboratory equipment and knowledge in certification, the IMCD
laboratory in Lyon, France put forward a solution based on the local
product portfolio, with all raw materials meeting eco-label requirements.
Our team suggested an aqueous polymer dispersion with a low concentration of volatile organic compounds, which does not require raw materials derived from fossil resources. The formulation was then meticulously finetuned to the customer’s needs.
“I’m glad that IMCD has approach tailored to local needs. the laboratory capabilities to enable our customer to introduce a bio-based product into the Polish market.”Przemysław Obrat
Thanks to this proactive stance by IMCD, a new bio-based paint was introduced to the local market, bringing the sustainability standards that originated in Western Europe to Poland. Since then, our customer has been able to hire specialised personnel, acquire laboratory and manufacturing material, and enter new markets. In the future, the customer aims to develop bio-based paint for several other applications.
The importance of having ready-to-use formulations for bio-based paints as part of IMCD’s range of sustainable solutions has once again been reinforced. This success story was made possible by IMCD’s anticipation of the customer’s needs, our close relationship with suppliers and an approach tailored to local needs.