When it comes to product development and selection, what are the challenges in addressing every consumer’s individual personal care needs, all at once?
Ian: We don’t see it as a challenge, because that’s what IMCD excels at. We know it’s important to always be open to innovation, and to prioritise speed to market. Today’s personal care customers are always looking for something new and exciting, and they are willing to experiment. At IMCD, we can support brands in staying agile by offering them tailored solutions, crafted from our vast ingredient portfolio.