Making a positive impact
Anne-Sophie Gardes, Regional Technical Director EMEA and Stephane Lacoutiere, Global Marketing & Communication Director at IMCD Personal Care, explain how manufacturers can make a positive impact.
How does IMCD support its customers in crafting high performing products that balance ethical credentials with consumer appeal?
How has the relationship between personal care brands and distributors evolved over the past 5–10 years?
Anne-Sophie: IMCD also collaborates with suppliers to achieve the right level of precision in sustainability. It’s not only a matter of ingredient sourcing, but also of process and energy efficiency. Formulation labs and technical expertise then play an important role in demonstrating to customers how they can experiment with new ingredients to deliver solutions that are both ethical and attractive.
How do we see consumer values reflected in their purchasing behaviour when it comes to personal care?
Stéphane: Consumers have high expectations for green, ethical, natural and transparently sourced products, and they are drawn to accreditation schemes that can reassure them of a product’s credentials. We see this influence in the way some big-name brands are responding by creating their own scoring systems, underpinned by stringent KPIs