Broad knowledge & formulation expertise
Traditionally, the Coatings Academy was a classroom-based training. It provided our people with the practical side of the business and allowed applying their absorbed theory in a real laboratory setting.
The Coronavirus pandemic forced us to come up with a viable alternative. Since then we have transformed this program onto a Digital Campus.
Our Coatings Basics training is aimed to elevate everyone’s knowledge from a beginners’ point in the topic of raw materials (Pigments and fillers, Additives, Paints, etc.). This training like all academy modules follows an evolution path format and fits newcomers but also others who want to refresh their knowledge.
The “How to Formulate” modules educate Sales Experts on how to solve a particular issue with a Coatings and/or Construction application. Because each module shows one independent topic everybody can follow their topic preference.