Coatings & Construction
The 2021 trends commentary "Building Tomorrow" is here!
15 February 2021
Exploring the evolution of the trends that are shaping the future of coatings and construction, in 2021 and beyond.
We work with our customers and partners to co-create high-quality and future-proof formulations. That’s why we always stay ahead of industry trends as they evolve. With our new trends commentary, we’re helping you to do the same.
Building Tomorrow is your essential guide to the four key trends that are setting the agenda in 2021. Supported by the latest industry data, it contains advice from our Technical Experts on how to respond to trends on a formulation level, and offers regional insights from across our global markets.
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Green and Circular – The Quest for Sustainability
Sustainability has long been a priority, but the way we strive for it is evolving. In 2021, industry professionals are recognising that sustainability is not an end goal to be achieved. Instead, it’s an ongoing journey towards a moving target, and paving the way requires a community effort.
A Healthy Future – Clean Label & Safe Use
Tomorrow’s raw material producers, applicators and consumers will have higher expectations than ever for the solutions they choose. Formulations today must adhere to health and safety standards, be created with the needs of our environment front of mind, and even offer active health benefits.
Smart Functionality – Adding New Features
As homes and public spaces get smarter, coatings and construction professionals are facing a growing demand for high-quality products that deliver effortless functionality and accessibility. Leaders in the field are innovating to enhance the end-user experience in elegant and entertaining ways.
Time for Efficiency – Making More with Less
Efficiency is an evergreen trend that brings everything together in the coatings and construction industry. For suppliers, manufacturers and applicators facing an increasingly competitive landscape, focusing on optimisation is a great place to start.
Seven Technical Experts share their insights on the trends, raw materials and formulation solutions of tomorrow
Discussing what’s next for sustainability
Christiane Orset
Technical Marketing & Coatings Academy Manager
Roberta Pecchini
Technical Manager Italy
Sharing what we need to know for a safer tomorrow
Jerome Bollard
Global Technical Director
Exploring smarter future functionalities
Ayaz Khan
Technical Director Americas
Olaf Hetche
Technical Manager Construction
Illuminating what efficiency means, now and next
Joerg Schmitz
Technical Director EMEA