Coatings & Construction

Welcome to the “City of Tomorrow”

IMCD Virtual Event | 22, 24 & 25 March 2021

Explore with us what the "City of Tomorrow" holds

Committed to inspiring innovation in the Coatings and Construction industry, IMCD will host its first European virtual event City of Tomorrow on 22, 24 and 25 March.

We are inviting you to enter our 3D-City and listen to our Experts4Experts Talks to gain insights on improving your formulations. In the City of Tomorrow, you can browse the latest products from our partners and find IMCD's most recent solutions.

Enable third party cookies to play this video

Below you can enable third party cookies. Your choice will be saved and the page will not refresh.



  • Event created in an online platform
  • Accessible through a weblink
  • Visitors interact in a virtual environment similar to a personal experience
  • Includes meeting sessions and webinars
  • Contains interfaces where visitors find products and formulation solutions details

Look and Feel

It is the first room that will welcome you to this virtual experience. Here you can access the agenda of the event and choose the next areas to visit.
Innovation Shops
With the intent to make you feel in a shopping centre, you will be able to find here the latest products from our partners depending on your needs.
Meeting Space
Designed to be the area where you can schedule meetings with IMCD, this intimate and cosy bar is open to receive you.
Experts4Experts Stage
This is the area where a big floating stage will receive our presenters and where you can listen to the Experts4Experts Talks. To know more about the agenda for the talks, check below.

Live Experts4Experts Talks - Get inspired by IMCD

22 March - Experts4Experts Academy Talks

Find out how to improve your formulations

9.00 - 10.00 (CET) 
How to Optimise Corrosion Resistance of Coatings?

Dr. Jörg Schmitz, Technical Director EMEA, will present the different possible explanations for insufficient corrosion resistance of a paint film and introduce typical test methods and various practical routes to optimise coating formulations.
10.00 - 11.00 (CET)
How to Improve the Appearance and Surface Quality of Paints & Coatings?

Elodie Ollivier-Pallud Technical Manager Coatings and Construction France, will discuss the numerous defects that can be observed on the coating film and what solutions should be investigated to solve them.
11.00 - 12.00 (CET)
How to handle Labelling of your Coating formulations?

Dr. Jörg Schmitz, Technical Director EMEA, will show how the right choice of raw materials will allow a less severe type of labelling, what typical coating ingredients cause labelling and what the suitable alternatives are.  
13.00 - 14.00 (CET) 
How to Improve In-can & Storage Stability of Paints?

Dr. Christiane Orset, Technical Manager Coatings and Construction, will show some factors that lead to stability and storage issues and what parameters and
product groups to consider to benefit your formulation stability.
14.00 - 15.00 (CET) 
How to Manage Open Time for CTA?

Dr. Olaf Hetche, Global Technical Manager Construction, will introduce relevant standards and test methods for CTA and various options on tailoring CTA performance for improved open time and study the influence of different additives.

15.00 - 16.00 (CET)
How to Manage Shrinkage in Cementitious Materials?

Francesco Tacchini, International Product Manager Construction, will present how to manage the different types of shrinkage through various raw materials, the major reasons and how to reformulate to reduce that effect.

Our event is live!

For late registrations, please click below: