Coatings & Construction

Welcome to the “City of Tomorrow”

IMCD Virtual Event | 22, 24 & 25 March 2021

Explore with us what the "City of Tomorrow" holds

Committed to inspiring innovation in the Coatings and Construction industry, IMCD will host its first European virtual event City of Tomorrow on 22, 24 and 25 March.

We are inviting you to enter our 3D-City and listen to our Experts4Experts Talks to gain insights on improving your formulations. In the City of Tomorrow, you can browse the latest products from our partners and find IMCD's most recent solutions.

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  • Event created in an online platform
  • Accessible through a weblink
  • Visitors interact in a virtual environment similar to a personal experience
  • Includes meeting sessions and webinars
  • Contains interfaces where visitors find products and formulation solutions details

Look and Feel

It is the first room that will welcome you to this virtual experience. Here you can access the agenda of the event and choose the next areas to visit.
Innovation Shops
With the intent to make you feel in a shopping centre, you will be able to find here the latest products from our partners depending on your needs.
Meeting Space
Designed to be the area where you can schedule meetings with IMCD, this intimate and cosy bar is open to receive you.
Experts4Experts Stage
This is the area where a big floating stage will receive our presenters and where you can listen to the Experts4Experts Talks. To know more about the agenda for the talks, check below.

Live Experts4Experts Talks - Get inspired by IMCD

22 March - Experts4Experts Academy Talks

Find out how to improve your formulations

9.00 - 10.00 (CET) 
How to Optimise Corrosion Resistance of Coatings?

Dr. Jörg Schmitz, Technical Director EMEA, will present the different possible explanations for insufficient corrosion resistance of a paint film and introduce typical test methods and various practical routes to optimise coating formulations.
10.00 - 11.00 (CET)
How to Improve the Appearance and Surface Quality of Paints & Coatings?

Elodie Ollivier-Pallud Technical Manager Coatings and Construction France, will discuss the numerous defects that can be observed on the coating film and what solutions should be investigated to solve them.
11.00 - 12.00 (CET)
How to handle Labelling of your Coating formulations?

Dr. Jörg Schmitz, Technical Director EMEA, will show how the right choice of raw materials will allow a less severe type of labelling, what typical coating ingredients cause labelling and what the suitable alternatives are.  
13.00 - 14.00 (CET) 
How to Improve In-can & Storage Stability of Paints?

Dr. Christiane Orset, Technical Manager Coatings and Construction, will show some factors that lead to stability and storage issues and what parameters and
product groups to consider to benefit your formulation stability.
14.00 - 15.00 (CET) 
How to Manage Open Time for CTA?

Dr. Olaf Hetche, Global Technical Manager Construction, will introduce relevant standards and test methods for CTA and various options on tailoring CTA performance for improved open time and study the influence of different additives.

15.00 - 16.00 (CET)
How to Manage Shrinkage in Cementitious Materials?

Francesco Tacchini, International Product Manager Construction, will present how to manage the different types of shrinkage through various raw materials, the major reasons and how to reformulate to reduce that effect.

24 March - Experts4Experts Solutions Talks

Discover our formulation solutions for Industrial Coatings and Paints

09.00 - 09.45 (CET) 
Wollastonite for Low Biocide Decorative Coatings

Elodie Ollivier-Pallud, Technical Manager Coatings and Construction France, will present an IMCD solution that develops a formulating with low biocide demand while benefiting your decorative paint system and improve in-can preservation. 
10.00 - 10.45 (CET)
VAE: The Binder of Choice to Improve Indoor Air Quality

Corentin Huni, Coatings Technologist IMCD France, will show how to use VAE to formulate high-quality paint with low VOC, low odour, and very low emission levels, hence improving the quality of the air you breathe.
11.00 - 11.45 (CET) 
Premium Silicone based Exterior Facade Coatings

Dr. Christiane Orset, Technical Manager Coatings and Construction, will demonstrate how using silicone resin emulsion of different silicone resins and reactive silicone additives can improve the performance properties of paint formulations.
12.00 - 12.45 (CET)
TiO2-Reduction by Optimization of Rheology

Emre Eryilmaz, Lab Manager IMCD Turkey, will present an interesting way to reduce Titanium dioxide while maintaining opacity and improving application properties.
13.00 - 13.45 (CET) 
Development of High Jetness Black Coating Systems

Jerome Bollard, Technical Director Coatings and Construction, will provide the key element to formulate piano black coatings with very high jetness and a nice blue undertone.
14.00 - 14.45 (CET) 
Silane Modified Polymers for Metal and Glass Coatings

Dr. Jörg Schmitz, Technical Director EMEA, will show the benefits of Silane Modified Polymers for metal primer, topcoat and clear coat, and share insights on how to formulate and adjust performance properties in your formulation.
15.00 - 15.45 (CET) 
Strategy to Develop your Tailor-Made Pigment Concentrate

Loic Mauri, Lab Manager IMCD France, will provide you with the process of building a new universal or specific set of pigment concentrate that will fit your requirements and improve the overall appearance of your coating.

16.00 - 16.45 (CET) 
Zinc-Free Waterborne Anti-Corrosion Primer

Dr. Jörg Schmitz, Technical Director EMEA, will demonstrate how different zinc-free metaborate-based anti-corrosion pigments in combination with different barrier fillers can influence the mechanical and anti-corrosion properties of your water-based 1K acrylic primer. 
25 March - Experts4 Experts Solutions

Discover our formulation solutions for Construction and Sustainability

9.00 - 9.45 (CET) 
Invisible Protection of your Wood and Mineral Substrates

Alena Simunic, Lab Manager Construction IMCD Nordics, will show how to protect your substrate without changing its appearance through a water-borne invisible 2K formulation.

10.00 - 10.45 (CET) 
Silane Modified Polymers for 1K High-Quality Floor Coatings
Roberta Pecchini, Technical Manager Construction IMCD Italy, will present a formulation for a cementitious flooring innovation that provides fast curing, easy to apply and easy to refurbish. 

11.00 - 11.45 (CET)
Solvent-Free Epoxy Floor Coatings Formulation

Emre Eryilmaz, Lab Manager IMCD Turkey, will show a 2K Solvent Free Epoxy Floor Coating formulations by using different Epoxy resins and curing agents paired with the right additives.
12.00 - 12.45 (CET) 
Improved Curing Speed of Cementitious Tile Adhesives 

Roberta Pecchini, Technical Manager Construction IMCD Italy, will present fast-curing cementitious tile adhesive that provides fast hardening, early strength development reducing complexity, and increasing robustness.
14.00 - 14.45 (CET) 
Improved Workability of Gypsum Plasters 

Dr. Olaf Hetche, Global Technical Manager Construction, will show how to improve the workability and setting time in a calcium sulfate based plaster.   
15.00 - 15.45 (CET) 
Improvement of a CTA Formulation towards C2

Dr. Olaf Hetche, Global Technical Manager Construction, will show how to improve a C1 CTA to a C2 classification, by using a tailored modified cellulose ether combined with a high-performance dispersion powder.  
16.00 - 16.45 (CET) 
Sustainable Solutions

Carola Duncan, Global Marketing Director Coatings & Construction, will present a new tool IMCD is developing to help manufacturers find the latest sustainable solutions for their formulations fast and easy. 

Our event is live!

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