Plant-based: a consumers' sustainable request
Sustainability has become a mainstream consumer priority that’s here to stay, and this is reflected in the way we talk about what we eat.
1 in 3 consumers globally — think that plant-based stands for “meat and dairy reduced”, which is an easier, more accessible way to move on from a traditionally meat-centric diet and live a little more sustainably¹.
As plant-based choices become more popular, the range of options available to consumers is starting to feature benefits beyond being simply meat-free.
According to Innova Market insight (Global, CAGR 2015 to 2019), as fish alternative launches continue to grow 36% year over year, innovators are always finding new ways to make plant-based fish even more like the real thing.
Now is the time for fish alternatives to take a place on the table of consumers seeking more sustainable and healthier diets. Check out two fish alternative solutions developed by IMCD Food Experts: Vegan Crab Balls & Vegan Salmon Steak.
Business Unit Manager & Category Director Functional Ingredients EMEA
Interview with Laura Alibani
How can food and beverage brands take plant-based to the next level?
"What brands need to bear in mind going forward is that health is one of the key motivators for consumers switching to meat and dairy substitutes. Meat alternatives are facing ever-increasing scrutiny over their health credentials, accused of high salt or fat content. That means it’s time for brands to challenge themselves even further to provide clean label benefits that go beyond the basics."
Between 2015 and 2019, the global market demand for cheese analogues increased by 23%, and it continues to grow. Non-dairy cheese was the fastest-growing subcategory across global “plant-based” dairy launches from 2016 to 2020². Read here how IMCD Benelux tackled the cheese analogue flavour challenge. You can also download the cheese analogue infographic developed by IMCD Food Experts.
²Innova Report: Cheese, Non-Dairy, Trends Analysis made in six major regions around the globe
According to the Mintel GNPD's report 2015-2019, the beverage sector is responsible for 30% of product launches with a vegan and/or no animal products claim on pack. Read here how IMCD Germany created plant-based drinks for their market. You might be interested in checking IMCD's plant-based drinks solutions.
Plant-based solutions beyond savoury