Consumers have become more aware of the impact of certain actions on their wellbeing and the power of healthy eating to deliver physical and mental benefits. Sixty one percent of consumers globally intent to increase their spending on health in the next 12 months (Innova Lifestyle and Attitudes Survey 2021).
However, today’s consumer has an awareness of the broader context when it comes to health and wellbeing. Increased awareness of the importance of managing climate change combined with greater engagement with social issues is impacting consumer choices towards more sustainable food and beverages.
As meat alternatives consumers are making their choices thinking about their wellbeing and the planet, the demand for meat alternatives is expected to increase, creating plenty of opportunities for innovation and growth.