Supported by up-to-date market data, “Tomorrow’s Cleaner Living” provides in-depth analysis and expert commentary from IMCD's business and technical experts. The report examines global and local consumer behaviours, while illustrating how to respond to these trends and meet the market demand.
In a time of global health threats, rising social activism and a ranging climate crisis, it's time for every brand to stand up for what they believe.
The pressure is on to achieve as much as we can in as little time as possible, with the least amount of effort. This is never more true than when addressing routine tasks like cleaning.
As consumers start to enjoy the world outside of their homes again, the 'new normal' demands travel-friendly disinfectant and sterilisation solutions.
A clean and orderly home or workspace is essential to a sense of wellbeing. Consumers are cleaning more deeply and paying extra attention to different areas of the home.