PERSONAL CARE

The 2021 trends commentary, “Tomorrow’s Beauty” is now available!

4 MAY 2021

Exploring the evolution of trends that are shaping the future of the global beauty industry in 2021 and beyond.

IMCD Personal Care actively explores today’s consumers shifting behaviours to uncover global trend drivers that will shape the future of the global beauty industry.


Supported by the latest market data, “Tomorrow’s Beauty” is intended to be an inspirational guide featuring analysis and insights from IMCD business and technical experts, as well as some illustrations on how to respond to trends and meet the market demand.

Making a Positive Impact

Consumers are redefining value through the lens of the impact their purchases have on the world today that lead to a better future. 

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Celebrating Individuality

Today’s consumers want to be considered and respected for what makes them different, which is also what makes them special. 

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In Transparency We Trust  

Growing health concerns have led consumers to demand more transparency from brands and easy access to information so they can make informed choices as they shop. 

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Experience Comes Alive

The role that stimulation and entertainment play in consumers decision-making is crucial in establishing powerful emotional connections to brands.

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“Tomorrow’s Beauty” is intended to be an inspirational guide featuring analysis and insights from IMCD business and technical experts