There is no ‘one-size-fits-all’ when it comes to health and wellness, and more than ever we see that consumers are embracing a holistic approach in their pursuit for optimum health and well-being. This holistic approach looks at the multi-factorial issues and seeks to address them, rather than a singular focus on symptoms. 

 

During Vitafoods Europe 2023, we showcased a wide range of concepts in line with this holistic approach. These are science-based and developed to embrace current trends, incorporating novel delivery formats to counter pill-fatigue and engage the senses. These concepts are ‘market ready’ and cover key trends including immunity, cardiovascular, cognitive health and much more. Take a look below!