IMCD at Vitafoods Europe 2023

Taking a holistic approach to advance ideas for a healthy future

There is no ‘one-size-fits-all’ when it comes to health and wellness, and more than ever we see that consumers are embracing a holistic approach in their pursuit for optimum health and well-being. This holistic approach looks at the multi-factorial issues and seeks to address them, rather than a singular focus on symptoms. 


During Vitafoods Europe 2023, we showcased a wide range of concepts in line with this holistic approach. These are science-based and developed to embrace current trends, incorporating novel delivery formats to counter pill-fatigue and engage the senses. These concepts are ‘market ready’ and cover key trends including immunity, cardiovascular, cognitive health and much more. Take a look below!

Check out the concepts we showcased at Vitafoods 2023


We presented concepts that are tailored for each step of a successful show: meeting, eating, and keeping well, as well as sleeping and recovering well after those long, busy days. Last but not least, being well, with our unique high-strength salmon oil gummy!


Explore our nutraceutical concepts

Take a look at our latest formulations based on current consumer trends.

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