There is no ‘one-size-fits-all’ when it comes to health and wellness, and more than ever we see that consumers are embracing a holistic approach in their pursuit for optimum health and well-being. This holistic approach looks at the multi-factorial issues and seeks to address them, rather than a singular focus on symptoms. 

We will be showcasing a wide range of concepts at Vitafoods 2023 in line with this holistic approach.  These are science-based and developed to embrace current trends, incorporating novel delivery formats to counter pill-fatigue and engage the senses. These concepts are ‘market ready’, enabling a faster route to launch. Key trends we cover include beauty from within, immunity, cardiovascular, cognitive health and much more.

Visit booth #H90 and meet the team. Our nutraceutical experts are ready to collaborate and innovate towards your next market success, advancing ideas for a healthy future!