There is no ‘one size’ that fits all when it comes come to health and wellness, and we are seeing consumers addressing areas of wellbeing in a more proactive holistic way. This multifaceted approach is a move away from the typical focus on physical symptoms, with consumers considering cognitive and emotional wellbeing as being just as important to their overall health.
At Vitafoods Europe 2024, we will be showcasing a broad range of prototype concepts in line with this holistic multifaceted approach. These concepts are evidence based, aligned with current trends, and incorporate novel delivery formats to counter pill-fatigue and engage the senses. With a focus on maximum efficacy, convenience, and value, these concepts are ‘market ready’, enabling a faster route to launch. Key trends covered include beauty from within, digestive health, energy, sleep, cognitive health, and much more.
Visit booth #H96 and meet the team. Our nutraceutical experts are ready to collaborate and innovate towards your next market success, advancing ideas for a healthy future!