About 75% of women with regular menstrual cycles experience PMS symptoms every month. Premenstrual syndrome (PMS) is characterised by significant distress or impaired functioning and includes behavioural changes (anxiety, depression, irritability) as well as physical symptoms (tender breasts, bloating).

20 - 25% of women have said they have experienced heavy PMS symptoms. About 10–30% of women of reproductive age report suffering from heavy menstrual bleeding. Givaudan has several solutions to help tackle this challenge, including chasteberry and chamomile extracts.