“Serene’s appointment marks an important and exciting step for IMCD Malaysia as it will contribute to its development and growth,” commented Andreas Igerl, Asia President of IMCD. “I’m confident that her in-depth knowledge of industrial markets and experience in management, will lead the team to the next level of growth and build highly effective teams.”
“It has been an exciting and fulfilling journey in my past one and a half years in Advanced Materials as Business Group Director for APAC,” remarked Cheng. “I want to inspire the team with my values of entrepreneurship, freedom to act, empowerment, and anchor employees’ engagement to make IMCD Malaysia a stronger position in the region,” commented Cheng.
Serene is a Singaporean with a bachelor's degree in Mechanical Engineering from Nanyang Technological University. She has over 20 years of experience in sales, business development, and business leadership in local and international environments. She joined Teknor Apex Asia Pacific in 2010 and progressed to Asia Pacific Business Director, in which she was instrumental in driving significant growth in the Thermoplastics Elastomer business division in Asia. Before that, she worked for various local and international companies, including GE Plastics, 3M, and Omni-Plus System.
IMCD Malaysia has an established presence in adhesives, specialty compounds, advanced composites, coatings, latex, oleo chemicals, petrochemicals, food & nutrition, pharmaceuticals, home care, and beauty & personal care. There are four technical facilities serving beauty and personal care, food and nutrition, coatings, and construction markets.
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