A Feast For The Senses
Indulgent Food Experiences
These days, health-conscious consumers are redefining “indulgence”: it no longer has to mean gorging on rich or processed food.
Indulgence can be found in enjoying a diverse array of carefully-prepared foods with fresh flavours and healthy ingredients. It also comes from appealing to all the senses in a single bite.
Discover what consumers are looking for:
Food Lovers & Delivery
Food lovers may be returning to restaurants, but they are also looking for delicious eating experiences at home, seeking out meal kits and ready meals that include special or hard-to-find ingredients alongside easy-to-follow instructions.
For brands, now is the time to get creative with taste profiles and textural contrasts. The key to success is not to go too far, too fast. Consumers love to explore global flavours like yuzu when paired with familiar, complementary favourites that offer a comforting sense of nostalgia, like lemon or red apple.
Interview with Food & Nutrition Taste Director
How can brands innovate to achieve novel sensory experiences for consumers?
One way to achieve this is by introducing new ingredients, or by deliberately contradicting the senses. Why not try making a purple carrot gel to serve beside a golden beetroot gel? Our eyes and brain tell us that the orange gel should taste like carrot and the purple gel should have a beetroot flavour. By defying expectations, brands can create a fun challenge for the tastebuds, alongside a playful textural element that’s unexpected from a vegetable.
According to Innova Database 2020, three in five global consumers want to try new sensory experiences like aromas, tastes, textures and colours. Moreover, consumers are also looking more and more for sustainable and healthy products.
Check out Vegan Cake Burger, a solution developed by IMCD Food Experts. This indulgent solution was created for a healthier, more conscious, and unexpected experience.
Find solutions that are a feast for the senses with IMCD.
Sustainability & Indulgence
go hand in hand