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Press Release

IMCD to showcase formulation innovation in Beauty, Personal and Home Care at SEPAWA 2026

Press Release

Published:07 October 2026 - 08:00 AM

Location:Rotterdam, The Netherlands / Cologne, Germany

IMCD Group ("IMCD" or "Company"), a leading global partner for the distribution and formulation of speciality chemicals and ingredients, will bring its Beauty & Personal Care and Home Care I&I expertise to SEPAWA Congress 2026, taking place 14 to16 October in Berlin, Germany.

Visitors can find the IMCD team at Stand B311–317 in Hall I.

With a footprint spanning more than 60 countries and 80 laboratories, IMCD connects formulators with the ingredients, insight and technical know-how needed to turn trends into market-ready products. At SEPAWA, its Beauty & Personal Care and Home Care I&I teams will show exactly how that works in practice, with live formulations, expert talks and hands-on conversations at the booth.

Home Care I&I: Performance ingredients for evolving cleaning needs

IMCD's Home Care I&I team will showcase a set of newly developed formulation concepts, for laundry, surface care and beyond. built with industry-leading principal partners, giving visitors a real-world look and feel at where the category is heading:

Surface | PFAS-free water-repellent formulation
Laundry | Liquid laundry detergent formulation for synthetic fabrics
Laundry | LAS-free liquid laundry detergent with reduced surfactant load
Laundry | Fabric refresher spray with probiotic odour control and anti-crease benefits

The formulations reflect some of the latest industry trends: cutting out PFAS, reducing surfactant loads, and building in smarter, biology-driven performance, without asking consumers to compromise on results.

The team will also run a series of 15-minute live expert talks with portfolio partners at the booth, covering PFAS-free impregnation, IMCD's SmartBase modular system for faster product development, and naturally sourced ingredients for HI&I cleaning. See agenda below for details.

Marina Evangelista, Technical Service Manager, Europe, IMCD Home Care I&I: "Formulators are under pressure to deliver on performance, sustainability and regulation all at once, and that is exactly the space we work in. Our concepts at SEPAWA are real formulations our customers can see, touch and take ideas from."

Beauty & Personal Care: Colour cosmetics

Colour cosmetics is having a moment. Consumers want products that perform beautifully, feel good on the skin, and offer genuine value. IMCD Beauty & Personal Care will put that trend into practice at the stand, unveiling three new formulations developed at its Beauty & Personal Care Application laboratory in Cologne: a lip, a cheek and an eye product, each built around sustainability, sensory performance and high naturality.

Visitors will get a first look at the three creations on the booth, alongside the chance to talk formulation strategy directly with IMCD's technical and commercial experts, and to explore co-creation opportunities through the IMCD Beauty Studio in Cologne.

IMCD experts will also take to the stage, with presentations on "IMCD x WACKER: Long Lasting Perfection Through Performance", and "IMCDiscover: From Care to Colour, a K-Beauty Inspired Journey" both at the booth, and a presentation at the SEPAWA Scientific Conference on "Sustainable and versatile Colour Cosmetics". See agenda below for details.

Nora Schiemann (PhD), Technical Manager, Germany, Austria, and Switzerland (DACH) and South-Eastern Europe (SEE), Beauty & Personal Care, IMCD Germany, comments: "Colour cosmetics today have to do it all: perform, feel luxurious, and live up to the sustainability requirements. At SEPAWA we are showcasing formulations and solutions that prove you don't have to choose between the three."

Further details on IMCD's participation are available at: Home Care I&I: here and Beauty & Personal Care: here