IMCD article in Personal Care Magazine

Dr. Barbara Brockway of IMCD UK PC has authored yet another article, this time round for the Personal Care Magazine and on the topic of "Hair care"

The industry has never had so many functional materials to ensure that every day is a ‘good hair day’. The reason why we talk about bad hair days is because starting the day with unmanageable hair can completely ruin a person’s mood for the whole day, because when hair looks ‘wrong’, everyone notices. Our hair says so much about us. Actors can completely transform themselves by simply putting on a wig. Run-aways will cut their hair and dye it in order to escape detection. Research shows that the fastest way to look younger and impress friends is to re-style your hair. Celebrities and politicians know the effects of changing their appearance. “If I want to knock a story off the front page, I just change my hairstyle.” said Hillary Rodham Clinton.

“There’s a reason why forty, fifty, and sixty don’t look the way they used to, and it’s not because of feminism, or better living through exercise. It’s because of hair dye. In the 1950s only 7 per cent of American women dyed their hair; today there are parts of Manhattan and Los Angeles where there are no grey-haired women at all,” said Nora Ephron, (the American film director, producer, screenwriter, and novelist). In this article, I am going to
discuss some of the latest materials available to formulators to make those ‘must have’ products that ensure people with ethnic to Asian hair have ‘good hair days’.

To read the complete article, please click on the link below.