Case.SalesAssistant: A smarter way to prepare, engage and deliver value

SalesAssistant is IMCD’s sales enablement platform designed for customer-facing teams. It brings product information, formulation insights, documents and technical knowledge into one place to help people prepare customer meetings faster, find answers quickly and have more informed customer conversations.

SalesAssistant was launched across all Business Groups during 2025, transforming how customer-facing teams prepare, engage and deliver value. It now includes tens of thousands of products that are tagged and searchable, standard documentation for each item and more than 2,100 pieces of technical and application knowledge.

Development is geared towards anticipating user needs, reducing retrieval time while increasing personalised relevance to the customer... hence enhancing the customer experience. Recent additions include AI-powered features, such as “you may also like” recommendations, bookmark sharing and improved content search.

For many of our teams, it feels like having a product manager and a technical expert at your side.” says Alen Guy, Global Technical Excellence Director.

He continues, “It also helps us connect technical insights from our principals with our own market knowledge, strengthening cross-selling and supporting growth opportunities across Business Groups.”

"SalesAssistant will empower our customer-facing teams to identify the right solutions more quickly and deliver smarter, better supported conversations with customers."

Alen Guy

Global Technical Excellence Director

The platform is already available worldwide and widely used by IMCD’s technical and customer-facing teams. With the next release, enhancements include additional AI-powered search and expanded technical content.

With internal adoption process accelerating, a significant next step is now in progress to expand similar features and implement them on MyIMCD. MyIMCD is our customer platform that gives users a single online space to, amongst many, explore the product portfolio, access documentation, request samples, manage their orders and engage with our technical content and expertise.

The new “Browse Portfolio” functionality allows them to navigate our portfolio in a simple and structured way to find the products. The customers can browse and filter to create a portfolio scope most relevant to their needs. Additionally, the functionality enables a smooth bridging from a conversation with our sales team and the customer’s online engagement.

The functionality has been introduced to our customers in Pharmaceuticals and Food & Nutrition, and will be accessible to customers of the other Business Groups early 2026. In the first six weeks after launch, approximately 1 in 6 customers across all eight Business Groups started to explore this new functionality.

Digital excellence

In a fast moving and increasingly digital world, digital is not an add-on, it is an catalyst. It is how we connect teams, simplify work and give customers and suppliers a smoother, more consistently great experience. This foundation is what now enables our digital tools and the next wave of AI-driven innovation to be scaled quickly and effectively across IMCD.

SalesAssistant: A smarter way to prepare, engage and deliver value

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