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Integrated report 2024

From front-runner to future-ready through digital transformation

Digital transformation
In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, digitalisation is no longer optional. For IMCD, it represents a pathway to rethink stakeholder engagement and unlock entirely new possibilities. This commitment to digital transformation goes beyond adopting new tools; it is a fundamental shift in mindset and culture, driven by a vision to reshape how the speciality chemicals and ingredients industry operates.
IMCD’s digital ecosystem empowers its teams and business partners alike. From enhancing supplier collaboration to improving customer interactions, IMCD’s digital tools deliver both speed and precision. 

IMCD online journey

Tools that redefine relationships

For example, the MyIMCD customer platform provides a unified space for customers to access technical documentation, manage orders in real time, and explore IMCD’s product and knowledge portfolio. Similarly, tools are being developed to enhance the company’s ability to support customer needs with for instance AI-powered guided product search and product recommendation, in just a few clicks.

Case Study: AI at IMCD - Unlocking potential through technology and data

At IMCD, artificial intelligence (AI) is a cornerstone of our digital transformation, powered by the vast potential of our centralised data lake and digital infrastructure. AI is used in the “input” stage, aiming to bring data in from many sources, and structuring it into “output” that will feed and power the many platforms and tools developed as part of IMCD’s digital transformation. This solid foundation enables us to swiftly implement AI solutions that deliver real benefits to our employees, customers, and principals. Through strategic partnerships with leading technology providers, we harness AI to optimise workflows, drive innovation, and support sales growth.
At IMCD, we have a long-term strategic vision for leveraging AI, but we also begin by addressing day-to-day challenges that yield immediate improvements in our operations.
Jip Koning
Group Product Owner, Data, Analytics & AI
“At IMCD, we have a long-term strategic vision for leveraging AI, but we also begin by addressing day-to-day challenges that yield immediate improvements in our operations,” says Jip Koning, Group Product Owner, Data, Analytics & AI at IMCD.

“By automating the standardisation and enrichment of master data, we’ve seen immediate results that significantly improve data quality and consistency.”  He continues, “Notably, we reached a major milestone by using generative AI to create over 60,000 business group-specific product descriptions, each meticulously optimised for search engines.” AI’s influence goes beyond automation. By integrating advanced analytics and predictive capabilities, IMCD uses AI to make faster, more accurate data-driven decisions. 

“Our centralised cloud data platform serves as the backbone for all AI initiatives,” Koning explains. “It ensures we’re working with clean, structured, and real-time data—essential for generating actionable insights. Whether optimising search capabilities or delivering personalised recommendations, AI enables us to stay ahead of market demands.”

Looking forward, IMCD is committed to expanding AI’s role across the organisation. With robust governance frameworks in place to ensure ethical and secure use, we are dedicated to leveraging AI responsibly and sustainably to create lasting value.

“AI is more than just a technology—it’s a transformative approach to how we operate and innovate,” concludes Koning. “We’re continuously exploring new ways AI can enhance our services, improve efficiency, and ultimately provide a better experience for our customers and suppliers. The possibilities are endless when you combine AI with a unified digital infrastructure like ours.”
Continuous improvement: the next stage
IMCD collaborates with leading providers in ERP, CRM, and AI technologies, ensuring its digital tools remain cutting-edge while being tailored to its unique needs. By staying at the forefront of digital transformation, IMCD not only sets the standard for its industry but also reinforces its commitment to serving customers, suppliers, and markets with unmatched speed, reliability, and precision.

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